Friday, October 22, 2010

Social Network and Guanxi



One of my friends decided to work in China one year ago, I asked him if he could take only one book with him, which book would be the lucky one and he told me the book called “Guanxi”. Guanxi is a Chinese concept which equals to social network in western culture. However, the difference exists with can reveal the differentiation between two culture and philosophy.

A social network is a social structure made up of individuals or organizations called nodes, which are tied or connected by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, or relationships of beliefs, knowledge or prestige.

Guanxi describes a personal connection between two people which one is able to prevail upon another to perform a favor or service, or be prevailed upon. The two people need not be of equal social status. Guanxi can also be used to describe a network of contacts, which an individual can call upon when something needs to be done, and through which he or she can exert influence on behalf of another. In addition, Guanxi can describe a state of general understanding between two people. The relationships formed by Guanxi are personal and not transferable.

I believe the biggest difference in these two norms lies in the Trusting relationships. A defining feature of trust is the willingness to make oneself vulnerable to the other person despite uncertainty regarding motives, intentions and prospective actions. The Chinese word for trust is “xin-ren” (信任), the first character refers to the trustworthiness of a person, with an emphasis on sincerity; while the second one refers to the person’s dependability or reliability.

The dominant part of trust in Guanxi in Chinese culture is related to family. Chinese culture is a very high context culture which is characterized by collectivism. Among a very collective country under the great influence of Confucianism, family are highlighted and rooted in the culture. There is a term called FAMILIAL COLLECTIVISM which is used to describe this phenomenon.

In a collectivism oriented culture, it is social network which we call Guanxi has several characteristics as following:

1. Mutual dependence
2. Hierarchical power structure
3. Dominance of family interaction over other relationships
4. Preference for extended family structure.

One key feature of Chinese familial collectivism is that individuals are mutually dependent on each other not only for instrumental resources but also for socio-emotional support. To understand Guanxi, it is very important to understand this socio-emotional exchange. For example, making friends in China, one should involve in sharing meals, giving gifts and socializing with each other’s family.

However, network theories commonly assume that individuals have an implicit relational capacity and that the cognitive and emotional costs of maintaining relationships put an upper bound on the number of relationships any individual may effectively maintain.

The difference between two models of relationships often leads to the failure in business, political or interpersonal communication. It is good to know those theories about the difference, but even more interesting to make put theories in practical use and to see how it works.

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